Brief: To produce an invite-only 1day/1night festival for Jimmy’s RideClub, to celebrate outdoor life, the open road and all things automotive.
Who: Jimmy’s RideClub a collection of petrolheads and automotive enthusiasts lead by the talented team at Jimmy’s Iced Coffee- a British ready-to-drink iced coffee brand.
When: April 2017
Where: A secret location in the Purbeck countryside
What: Starting off at the Jimmy’s Iced Coffee HQ in Christchurch 300 cars, motorcycles and bicycles drove to the top secret site in convoy- taking the chain link ferry across the harbour along the way.
The 500 guests were treated to a night of live music, across 2 stages. Beverages including local gin, ale, and you guessed it…iced coffee, kept the revellers fuelled throughout the night which then climaxed in a headline DJ set from the ever talented Greg Wilson, with lots of other jaw dropping activities on offer in-between.
A central viewing tower from the C(6)n team gave amazing views of the site and the surrounding Jurassic Coast.
What We Did: Team Tarren were tasked with designing the RideClub Rally site layout, and managed all aspects of the site build, health and safety, along with sourcing and coordinating all of the event suppliers.