How do you improve your Wet Sales?

March 2016 saw TPL build an amazing traditional bar for London agency, We Are Massive. The landlord for the event were Adnam’s Southwold, who were promoting many of their great beers including an aptly named pint called Ghost Ship! Going undercover and working White Label for this agency, TPL were able to create an excellent bar environment ready for the 162nd Annual Boat Race sponsored by BYN Mellon and their Newton Investment management brand.

Ahoy matey land ho! Aye aye Captain, we also built a pile of beach huts for the water’s edge activation in a multitude of bright sunny colours which were ideal for March sunbathing. A great time was had by everyone except the ‘’Dark Blues’’ (Oxford) that had to bow their heads to the passing Cambridge team who eventually won.

At least they had somewhere nice for a drink afterwards.


Adnams boat race - Interior & Exterior6 copyAdnams boat race - Bar queue2 copyAdnams boat race - In situ2 copy

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