Brief: In June 2023, we had the privilege of producing Superdry’s Global Sales Meeting for their Spring/Summer 2024 collection—and this was no ordinary runway show. Set within the unique surroundings of Dunkertons Park, the catwalk ran between towering vats of cider, creating an unforgettable setting for the event.
Where: Dunkertons Park, Cheltenham.
When: June 2023.
What We Did: Working closely with Superdry’s Events Manager, Katie, we designed a truly distinctive catwalk experience. The setup featured a 3-metre wide, 30-metre long runway with a projected ceiling above it, requiring a highly technical AV installation. To achieve this, we installed:
– Five 12K projectors
– Twelve individual screens, seamlessly bolted together
– A custom truss system to elevate and align the projections perfectly
The result was a visually stunning, immersive runway that pushed creative and technical boundaries.
Challenges: Delivering seamless projection alignment across multiple screens required precision engineering, particularly within the unconventional venue layout. Additionally, ensuring the AV system integrated flawlessly into the fast-paced nature of a live fashion event was a key challenge. Through meticulous planning and expert execution, we brought this bold vision to life.
We thrive on ambitious projects like this—and we can’t wait for the next challenge!