ClientArla Foods / Space
SkillsBrand Activation, Sourcing and Installation, Coordination and Management

Arla Foods - Farmer Owned Dairy Business

Tarren were commissioned by creative agency Space to manage logistics, location finding and filming permissions for Arla’s #whitewednesday campaign in support of British Dairy Farmers.

The task; to secure filming in 20 iconic locations across London, including Covent Garden, Tower Bridge and Abbey Road, for 20 fibreglass cows all in one day.

Tarren took responsibility of the organisation of transporting the cows between locations, as well as alerting surrounding businesses, and managing the tight schedule to ensure this logistics feat was successfully achieved.

The stunt was a huge triumph and throughout the day the hashtag, #whitewednesdays was trending on twitter.