Brief: Following the success of Superdry’s GSM SS24, we took on an entirely new challenge at their flagship store on Oxford Street in November 2023. This time, our task was to transform their basement pop-up store into a conference space while orchestrating a dramatic store-wide transformation.
Where: Superdry Flagship Store, Oxford Street, London.
When: November 2023.
What We Did: By 5pm, the main store was completely cleared to make way for a static catwalk and DJ setup, all in preparation for an exclusive 7pm launch event for invited guests. With only two hours to execute the entire transformation, we relied on meticulous planning, precise coordination, and a highly skilled crew to ensure everything was in place.
Challenges: The biggest challenge was the incredibly tight turnaround time—just two hours to completely transform the space. Once the event wrapped at 11pm, our work wasn’t done; we had to restore the store to its original layout, ensuring it was fully prepped for normal trading by the next morning. It was no small feat, but exactly the kind of high-pressure, high-energy production we thrive on.
Working on Superdry’s global events is always an exciting challenge, and we love bringing their bold, dynamic visions to life!