Aim: To gain maximum exposure for Oatly’s new chilled range.
What: A two week guerrilla-style sampling campaign serving oat milk and cookies from a converted and branded van. This was activated alongside Oatly’s OOH poster campaign.
When: October 2018
Where: Various high footfall locations across London, alongside Oatly’s large scale posters. This included Old Street, Hackney, Shoreditch, Truman Brewery, Central Brixton, Spitafields Market, Kings Cross Station, and London Bridge Station.
Our role in this campaign was to source and brand the Renault Estafette Vintage Van that was used to serve the milk and cookies from. In addition to this we also found and managed the locations, stock and logistical elements of the campaign.
We learnt that undertaking a guerrilla-style campaign across busy London with a mobile sampling van presents its own challenges. Our flexible team allowed us to overcome this, along with the support vehicles we had on standby throughout the day to move our vehicle and to help manage and top up stock.