The task was to create “Jim’s Yard Party”, a pop-up activation where festival audiences could interact with the Jim Beam brand and enjoy a range of food and drink.
We worked with White Label to create a wooden “American” style house and other brand assets, which will appear at multiple events across the summer. The design had to be eye-catching, yet fully operational and includes back-of-house catering and service areas.
We will manage the summer touring and build of the activation, using our in-house team to install it at each event.
Look out for Jim’s Yard Party at All Points East in London, Birmingham’s Digbeth Dining Club throughout June and at the Edinburgh Fringe Festival throughout August.