Mulled cider, cheese boards and a nail biting launch video were the key features of Superdry’s press event to introduce their 2016 Snow line at their flagship store on Regent Street, London.
Working closely with Superdry, Tarren Production Ltd arrived on site early to install lights, the AV screen and the decorations ahead of the evening’s festivities.
Candlelight, cosy faux fur throws and ornamental antlers created a ski-lodge style setting as arriving guests were greeted with bespoke cocktails created especially for the evening by TPL.
Once inside the bar offered mulled cider – presented in an on-theme copper urn and served in copper mugs – as well as beer, wine and soft drinks. Guests were also invited to help themselves from custom-made wooden platters offering cheeses, meats, pickles and breads.
