Canals, Tulips and Cafés; the beautiful city of Amsterdam is home to many things including, for one week only the Superdry Store Manager Camp.
We worked with the global fashion brand to bring their 5th annual Store Manager’s Camp to the incredible Westergasfabriek, a converted gas works on the edge of Amsterdam city centre. The venue, made up of many different spaces, proudly boasts classic red brick architecture, complete with high roofs and original beams, a challenge for any rigger. Our experienced and expert team, unfazed, got right to it!
For the multi day event, we used the unique spaces to create multiple mock-shops, breakout areas and a conference space complete with full technical production and translation services. The event then concluded with a catwalk and after party.